Small Businesses, Startups and the Internet Marketing Economy
In this episode of Ekalavya Chaudhuri's blog...
Why It's All Important
In the present modern era of globalisation, the advent of digitization means small and medium enterprises (SMEs) and startups form the crucial components, perhaps the most fundamental major backbones, of the Indian economy. Also in today’s world, we are more connected than ever. Even from our homes, as we battle the ongoing pandemic at large. Several small businesses have begun expanding to online domains to sell their products and services during this pandemic. And this has given rise to the phenomenon of swiftly moving marketing fundamentals being taken and integrated into the diverse and complicated online space.
There are various ways in which an SME can practice marketing online. Most prominently, this may include the use of website optimisation, social media optimisation, email marketing and/or network marketing systems. Among these and many other options to choose from, an SME must make the right choice for their particular and specific needs.
There are various ways in which an SME can practice marketing online. Most prominently, this may include the use of website optimisation, social media optimisation, email marketing and/or network marketing systems. Among these and many other options to choose from, an SME must make the right choice for their particular and specific needs.
Social Media and Social Media Marketing
According to Hubspot, around 92 per cent of marketing professionals have reported that social media marketing played an important role in their businesses. And as much as 80 per cent of them claimed that their inbound website traffic increased because of it.
With social media marketing marking a paradigm shift in the respective landscapes of advertising, branding, public relations and outreach, marketers are investing most of their capital and time in such social media marketing campaigns. As they are in building a brand for their product on various social media channels. This is as it should be.
With social media marketing marking a paradigm shift in the respective landscapes of advertising, branding, public relations and outreach, marketers are investing most of their capital and time in such social media marketing campaigns. As they are in building a brand for their product on various social media channels. This is as it should be.
Social Media Marketing and India
Social media offers a high conversion rate and a relatively low cost of customer acquisition. This is one of the main reasons why social media marketing began to grow in India. It became affordable for small businesses to build a loyal base of customers and consumers.
Social media marketing is absolutely the first method of choice for major small businesses across India. This is basically because simply almost everyone uses them in today’s world. Be it Twitter, Facebook, Instagram, LinkedIn, almost all of us tend to use one or all of these at least once a day. This is, therefore, one of the most popular ways in which people consume content and learn new information. Thus, for small businesses and startups in India, capitalising on such social media platforms become a necessity to grow. And what makes it most fundamentally remarkable is the possibility to grow unfettered. The phrase ‘the sky is the limit’ is thrown around a lot in a lot of things, but in this case, the sky not just proverbially but truly is the limit.
Social media marketing is absolutely the first method of choice for major small businesses across India. This is basically because simply almost everyone uses them in today’s world. Be it Twitter, Facebook, Instagram, LinkedIn, almost all of us tend to use one or all of these at least once a day. This is, therefore, one of the most popular ways in which people consume content and learn new information. Thus, for small businesses and startups in India, capitalising on such social media platforms become a necessity to grow. And what makes it most fundamentally remarkable is the possibility to grow unfettered. The phrase ‘the sky is the limit’ is thrown around a lot in a lot of things, but in this case, the sky not just proverbially but truly is the limit.