Candy and Content Marketing
In this episode of Ekalavya Chaudhuri's blog...
The More Things Are Different, The More They Are The Same
When I first walked into a candy store as a kid, I found out that there was much more to life than I knew of. I was flummoxed, of course. Bamboozled. Utterly flabbergasted. There were such rows and rows of all these varied types and categories of candy! However, after the initial bewilderment, I realised almost all candy essentially tastes the same. It is merely what it looks like that matters. For the most part.
Today, as I look around the internet in search of content, whether deliberately and knowingly or unknowingly, I often cannot help but think back to the candy store experience I had as a child and the insight got from it.
For most of what one sees and reads is just so much candy.
Today, as I look around the internet in search of content, whether deliberately and knowingly or unknowingly, I often cannot help but think back to the candy store experience I had as a child and the insight got from it.
For most of what one sees and reads is just so much candy.
The fundamental content marketing tip for better contention creation
They'll just look different. But they still taste basically the same. You have the image, the visual, to attract, perhaps something that makes the content consumer think aspiringly about something that you can make them feel they need and just can't do without, even though in fact they just want it and it's not some fundamental need. And that needs to be something different and eye catching, that might, let's say, make the mouth water. Consider adding it up with some kind of bizarre, funky or twisted analogy to spice things up. Have a headline that is in caps to attract attention. But the information communicated really can often be something quite basic, something fundamental, something that is not startlingly new. Considering how many varieties of candies exist in each shop, the lighting, the shopkeepers, matter more than the candy itself, in today’s world.
Thus, we who write and create every day know that the best ingredients for the candy is simply that: falling back to the basics. The traditional formulae and conventional practices. I mean, no matter what you write or create, the age old gimmicks of copywriting will always prevail. Therefore, there's just one core thing to be kept in mind in a this above all sort of way, really.
Thus, we who write and create every day know that the best ingredients for the candy is simply that: falling back to the basics. The traditional formulae and conventional practices. I mean, no matter what you write or create, the age old gimmicks of copywriting will always prevail. Therefore, there's just one core thing to be kept in mind in a this above all sort of way, really.
Content Strategy: Version Candy
You can talk about many different exalted and arcane kinds of content strategy. You've perhaps heard about various models of argumentation, for instance, the Tolumin’s Model. I personally have read about various models of copywriting such as AIDA ACCA PPPP UPWORD. You can research about all of this, keep trying to know about all this, it's good practice and good education. But wrap your head around the fact that although you may know all this, there is only so much that it will be feasible for you to practically do to make a living in a world with a billion candy stores. And we Are talking the sphere of actual practical politics here,
Honestly, you don’t have to know copywriting or whatever to follow this analogy. It’s obvious with the way things are panning out. If you can’t click-bait, you’re just not going to be in the race.
And this has been a practical lesson as well as a theoretical one.
Honestly, you don’t have to know copywriting or whatever to follow this analogy. It’s obvious with the way things are panning out. If you can’t click-bait, you’re just not going to be in the race.
And this has been a practical lesson as well as a theoretical one.